Finding Mastery: Peter McLoughlin, Seattle Seahawks

In this episode of Finding Mastery, Michael Gervais has a conversation with Peter McLoughlin, the president of the Seattle Seahawks. Currently, Peter is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seahawks and the business operations for the Portland Trail Blazers. He also directs the management of CenturyLink Field, CenturyLink Field Event Center and WaMu Theater.

Before moving to Seattle, he served as CEO of the St. Louis Blues Enterprises from 2006-10.

For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of corporate media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts.

I was struck with the depth of experience that McLoughlin has in the art of negotiation, the ability to traverse difficult career decisions, and his experience with loss. Anyone who finds themselves in the midst of a difficult career choice will gain a healthy perspective from his story. Enjoy!

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  1. In other words, he works his magic behind the scenes. His name won’t appear on the back of any replica jerseys. Unlike the team’s coach or star quarterback, he’s not surrounded by cameras after each Seahawks win. But McLoughlin s fine with his role. The business of football, just like Scouting, takes a team effort.

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